About Us

The Affordable Wedding Shop is a friendly, family-run business based in the heart of Southampton, Hampshire. Since we opened in 2012, we’ve been providing fantastic customer service and beautiful gowns, flowers and accessories for wallet-friendly prices.

With a stunning collection of limited edition and one-off wedding dresses in a variety of styles and sizes, from princess ballgowns to mermaid dresses and vintage gowns, you’ll be sure to find the perfect dress for your big day. And, with prices ranging from £100 to £800, there are beautiful options to suit every budget.

You’ll also find a gorgeous range of bridesmaid dresses and flower girl dresses available in every colour of the rainbow. There are even affordable page boy suits and baby dresses too.

We also carry a variety of limited edition ballgowns and prom dresses ideal for any special occasion.

The owner of the Affordable Wedding Shop, Julie, has over 20 years’ experience in the wedding industry and has helped countless couples prepare for their dream day.

A talented seamstress in her own right, Julie does all the alterations and customisation in store to make sure your dress fits your exact measurements.

She also creates stunning bouquets and floral displays for any occasion. So do pop in to have a chat with her about what you want.

As if that wasn’t enough, you can also hire chair and table covers, floral decorations and centrepieces to add the finishing touches to your venue. And if you’re looking for little extras, there’s a range of hand-crafted unique gifts that will make the day extra special.

We’d love to hear from you to find out how we can make your big day everything you want it to be. Use our Contact Us page or pop in for a chat.